Order confirmation email and abandoned cart flows
What an order confirmation email must contain, how to send it exactly once, and how to run abandoned cart emails that only reach subscribers who did not buy.
Email marketing software for developers
A buyer's guide to email marketing software for developers: four architectures, the trial tests that separate them, and where Rasket falls short.
Free email templates: wording for 8 everyday emails
How to pick and adapt a free email template for welcome, launch, newsletter, order, shipping, cart, gift card and reset emails, with wording for any tool.
Email blast platform: how to send a blast safely
What an email blast platform does, what Gmail, Yahoo and Outlook require, dashboard steps for a safe first blast, the cost, and what to do if complaints spike.
Email marketing platforms for small business
Six email marketing platforms for small business priced at 500, 1,000 and 5,000 contacts from vendors' own pages, plus Shopify's tool and where Rasket loses.
Double opt in email: how it works and why
How a double opt in email works and why it pays: the confirmation email, a link scanners can't trip, what to send after the click, and the law.
Newsletter API: send campaigns from your code
Send a newsletter from code or an AI agent: contact, segment, draft, test, human approval, then send. Runnable Node scripts and the MCP flow, with real output.
Transactional vs marketing email: how to send each
How to tell transactional email from marketing email, the US and UK rules for mixed messages, separate sending subdomains, and how to send each kind.
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